6 Out-Of-The-Box Strategies For Driving Blog Traffic You Haven't Thought Of Yet
After months of planning, dreaming and scheming, you finally get your amazing blog out into the world. You're on cloud nine and are sharing it everywhere. You get a little endorphin hit every time that little blog views number goes up (mainly your friends, family and acquaintances, but still!) But then, after a few weeks, that number stops climbing — maybe it even starts to go down. The hype has died down and despite you sharing your new articles across all your social media channels, you're just not getting the numbers you want. Yep, the blog plateau is real and it's something most bloggers deal with at some point.
It can be incredibly frustrating and disheartening when you feel like you've exhausted all of your options. But don't despair, I guarantee you haven't thought of everything. Keep reading for 6 of the out-of-the-box methods I've used to get break out of the blog plateau and drive traffic!
1. Create a messenger newsletter
Don't get me wrong — email newsletters are an absolutely invaluable resource. Not only are they the only place where you actually 'own' your followers, but they allow you to talk directly to your reader without having to compete to be heard above all the social media chatter. However, if like me, you post multiple times per week, your subscribers will probably get irritated if you spam them every time you have a new blog post (I stick to a monthly newsletter) That's why I've created a Facebook messenger newsletter, for those readers who do want to get updated every time we have a new post. You can use programs like Botletter (this is what I use) and Botosub to do this. It literally pops up in messenger like they have a new message when you have a new blog post. I believe this may be the future of digital newsletter, with Botletter reporting that they have an average open rate of 80% (compared to 20% on Mailchimp)
2. Use a publisher network
If you have a bit of a budget, this is a super effective way to drive blog traffic. Using publisher networks like PubExchange and Taboola, you can pay to have your blogs promoted in a 'recommended' section of top publications. Personally, I use PubExchange and my blogs are regularly promoted on sites like The Everygirl, Career Girl Daily, Goop and hilariously, Maxim) The sites do have to approve who they promote, but if it's a good fit and you have good content, this can bring in a considerable amount of traffic. If you have a larger blog, you can also exchange content with other big publications for no fee.
3. Post your blogs on Linkedin
While many of us think of Linkedin as Facebook's nerdy old cousin, it can actually be an excellent tool for driving blog traffic — especially if you have a business, career or industry-specific blog. By sharing your blog articles with your Linkedin contact, you may find an untapped network of potential blog followers.
4. Use a content automation app
People often ask me how I'm posting blog articles all the time across Twitter, Facebook and LinkedIn even when I'm on holidays. And the answer is, I'm not! I swear by the content automation tool, Meet Edgar. Using their desktop app, you pool in all of your existing blog articles. Then, you set the times each day that you want to post each day and Meet Edgar automatically schedules your content for you from your library. It costs $49 US, but for me , t's totally worth it. Not only does it ensure you're consistently posting content, but it's a great way to use your older blog posts more than once. You can even auto-schedule posts to groups, which is super handy.
5. Reverse engineer your SEO
Many people think about their blog topics first, and their SEO (search engine optimisation) later. And that's totally fine, it usually means you're writing about things you're genuinely interested in! But an excellent way to drive blog traffic is to reverse engineer your SEO. And by this I mean using keyword research tools like Moz or SEMRush to find the phrases you want to rank for, and then writing about that exact thing.
Let me give you an example. Remember this blog post? The SEO title (PS. your SEO title can be different from the heading that shows up on your blogs!) is '10 Women's Lifestyle Blogs You Should Be Reading.' While I did genuinely want to give some awesome blogs a shout-out, I also wanted to rank for 'women's lifestyle blogs', so I wrote an article about that exact thing! Now, I'm in the top 5 search results for multiple versions of that phrase. Don't be afraid to get really literal with your SEO, as long as you can make it relevant and interesting for your readers, too.
6. Use a content discovery service
There are people out there who looooveee to read blogs (thank god!) so much so that they will use content discovery sites to devour as many as them as possible. These are platforms that allow readers to select topics they're interested in, and then either see a feed of relevant blogs on the platform or receive email round-ups. Some examples are Mix (formerly Stumbleupon), Apple News, Bloglovin, Blogarama, Flipboard and Feedspot. All of these platforms allow you to submit your own blogs and are a great way to reach a new audience.